About

Proficiency in the user-centered design process, strategic design thinking, and team leadership to deliver solutions that meet both business goals and user needs. People-oriented, experienced team leader and individual contributor. I'm an enthusiast of the 80/20 rule; I've seen how a decent design can go wrong when it tries to do everything.

For me, design is always contextual and most of the time what users need is simplicity over flourishes.

I've learned over the years that successful design requires a good domain understanding; which aids in understanding who, what, when, where, why, and how of user needs.

On a personal level, I have a family of four, I have been blessed with two daughters (Thirteen and One), and a caring wife.

Employment History

Fiserv

Jan 2009 - till now

Advisor - UX Design

CapGemini

June 2007 - Jan 2009

Consultant UX Design

Netxs Solutions

Nov 2004 - June 2007

SW Dev (UX)

Vasu Healthcare

Dec 2000 - Nov 2004

Web Designer

Contact: ydsingh@gmail.com / (M) 1-973-979-9440